Samsung has announced plans to provide seven years of Tizen operating system updates for its newer AI-powered TVs in an effort to stay ahead of competition from Chinese rivals. This move represents a significant increase from Samsung’s current update policy, which typically focuses on bug fixes rather than OS upgrades. The decision comes as Samsung faces increased competition from companies like Hisense and TCL, who are challenging its position as the world’s leading smart TV seller.
Recent data from analytics firm Omdia shows that Samsung’s share of the global TV market has decreased slightly, with Chinese brands like TCL and Hisense gaining traction. Samsung’s move to offer extended software support for its TVs is aimed at solidifying its market leadership and maintaining its competitive edge against these emerging competitors. By providing seven years of Tizen updates for AI TVs, Samsung hopes to differentiate its product offerings and attract more customers.
Yong Seok-Yoon, the president of Samsung Electronic’s Visual Display Business Division, emphasized the importance of the seven-year update guarantee for AI TVs in widening the gap between Samsung and Chinese competitors. This strategic decision reflects Samsung’s commitment to innovation and customer satisfaction, as well as its recognition of the evolving dynamics of the smart TV market. By prioritizing software updates and long-term support, Samsung aims to enhance the overall user experience and maintain its position as a leading smart TV manufacturer.
Samsung’s announcement comes at a time when the smart TV industry is witnessing increased competition and technological advancements. Chinese brands like TCL and Hisense are rapidly expanding their presence in the market, challenging the dominance of established players like Samsung. By offering seven years of Tizen updates for its AI TVs, Samsung is positioning itself as a leader in software support and customer service, setting a new standard for the industry. This proactive approach to software maintenance and upgrades reflects Samsung’s commitment to staying ahead of the curve and meeting the evolving needs of consumers.
Samsung’s decision to provide seven years of Tizen operating system updates for its AI-powered TVs is a strategic move aimed at maintaining its market leadership and fending off competition from Chinese rivals. By focusing on software innovation and long-term support, Samsung is positioning itself as a customer-centric company that prioritizes user experience and satisfaction. As the smart TV industry continues to evolve, Samsung’s commitment to software updates and technological advancements sets a new standard for the industry and underscores its dedication to staying ahead of the competition.